Strategy and Business development
Growth is about positioning, proof, timing, and execution. We help biotech, pharma, medical device, laboratory, dietary supplement and Natural Health Product (NHP) companies translate technical capability into revenue by choosing the right markets, building a credible value proposition, and creating a repeatable path from lead to contract to long-term partnership.
Let Terraforme Biosciences help you align commercial goals with operational reality. We support teams that need to sharpen their narrative, prioritize opportunities, and build go-to-market plans that stand up to scrutiny from customers, partners, and auditors. The objective is practical: clearer decisions, stronger deal flow, higher win rates, and fewer costly pivots.
What This Can Include
Depending on your stage and goals, support may include market and segment mapping, service/product positioning, pricing and packaging, partnership strategy, capability narratives for regulated buyers, commercialization readiness and strategic planning tied to operational constraints.
Problems We Solve
Our pipeline is inconsistent—and we don’t know what to prioritize
Many teams chase opportunities based on urgency, inbound requests, or personal networks. Over time, this creates a scattered pipeline, unpredictable revenue, and a sales process that depends on individual heroics. This is especially risky in regulated segments, where opportunities can look attractive but carry hidden delivery complexity.
We help you build a prioritization model and pipeline discipline that fits your reality. That includes defining qualification criteria, building a simple funnel with stage definitions, and creating repeatable materials that speed up early conversations. You get a clearer focus on the opportunities most likely to convert and most likely to be profitable and deliverable.
We’re talking to partners, but we’re not ‘diligence-ready’
Strategic partnerships, enterprise customers, and investors often require more than a good story. They want evidence: quality posture, documentation maturity, validation rationale, traceability, and a clear operating model. When those expectations aren’t anticipated, deals slow down or stall even when the underlying capability is strong.
We help you become partnership-ready by aligning your commercial narrative with the evidence that supports it. That can include building capability packages, tightening key documentation, defining how you manage quality and change, and preparing for audits or supplier qualification. You keep momentum in BD while reducing the risk of surprises during diligence.
our approach
Segment-first strategy: Identify the best-fit markets and buyer profiles for your capabilities (including regulated and quality-sensitive segments).
Clear positioning: Translate technical strengths into a simple message that differentiates you and builds trust quickly.
Offer packaging and pricing: Define service/product bundles and pricing logic that matches value, risk, and effort.
Repeatable BD tools: Decks, one-pagers, proposal structure, and qualification workflows that reduce cycle time.
Execution-aligned planning: Strategy tied to operational capacity, quality requirements, and deliverability—so growth is sustainable.
FAQs
Can you help early-stage teams that are still finding product–market fit?
Yes. Early-stage support often focuses on segment selection, value proposition clarity, and building a realistic go-to-market plan that matches resources and operational maturity.
Do you work with service businesses as well as product companies?
Yes. We support service organizations (labs, CDMOs, consultants) and product companies (biotech, pharma, med device, dietary supplement/NHP) with positioning, packaging, and commercialization readiness.
How do you help improve sales conversations with technical buyers?
We translate technical detail into buyer-relevant outcomes, create simple proof points, and structure messaging so prospects quickly understand fit, differentiation, and trust signals.
What’s a common reason deals stall?
A gap between the commercial story and the evidence buyers require: quality posture, documentation, validation rationale, supplier controls, and operational consistency.
Can you help with proposals and client-facing documentation?
Yes. We can support proposal structure, scope clarity, assumptions, deliverables, and risk framing so proposals are easier to approve and easier to deliver.
How do you approach pricing and packaging?
We build pricing logic around value, complexity, risk, and effort then package offerings so buyers can understand options clearly and teams can deliver consistently.
Will you help us choose which opportunities to say “no” to?
Yes. Clear qualification criteria protects focus and margins. We help teams prioritize opportunities that fit strategy, capacity, and risk tolerance.
Ready to Accelerate Your Growth?
Whether you’re refining your market strategy, building partnership readiness, or improving deal flow, we help you connect capability to revenue with clarity and confidence. Contact us to discuss your commercial goals.
Terraforme Biosciences 